Burger King’s $400M Plan Shows Promise, But Journey Far from Over

Overall, the brand spent $12 million in the quarter against the “Fuel the Flame” investment, including $10 million toward advertising, and $11 million for its “Royal Reset.” As of June 30, RBI had funded a total of $32 million for Fuel the Flame and $35 million on Royal Reset.
Source : https://www.qsrmagazine.com/fast-food/burger-kings-400m-plan-shows-promise-journey-far-over