Why should entrepreneurs be innovative in 2023?

Innovative entrepreneurs have the potential to create jobs and propel African economies forward. They help to expand businesses and nurture emerging sectors by detecting market gaps and developing new goods and services. As their firms expand, they recruit local workers, lowering unemployment and increasing economic self-sufficiency.
Source : https://www.graphic.com.gh/business/business-news/why-should-entrepreneurs-be-innovative-in-2023.html